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SimpleForms In The News!

Startup San Diego: On September 29th, SimpleForms founder and CEO was selected as one of six finalist to present at the Broadway Pier in the Cox Business Pitch Competition#GetStartedSD. In the inaugural year, SimpleForms received incredible response from local business judges Al Bsharah from Seismic, Scot Chrisholm from Classy, and Brett Munster from Sway Ventures.

Interviewing on Good Morning San Diego, Emily Rotolo spoke about the consistencies of completing the form W-4 or I-9 in any job, how SimpleForms breaks down the form for anyone to understand, and auto-populating the form with a simple series of questions. Brad Perry interviewed Emily for KUSI Tech Tuesdays at the co-working space in San Diego, Downtown Works. Stop on by to meet the SimpleForms team!

Press Update!

Netcapital Simple Forms
Techstars Simple Forms

NetCapital is a platform for investing in growing businesses. SimpleForms (TechStars Company) has partnered with Net Capital to continue growing the thriving San Diego team

Tech Starts accelerator guided the SimpleForms team from 0-1. SimpleForms continues to leverage the network through Tech Stars BizDev Days, Techstars Investor Days, Tech Starts FounderCon and ongoing mentorship

Meet Our Team

Emily Rotolo

Emily Rotolo

Founder & CEO

SimpleForms bridges the gap between the individual and HR with sophisticated software and incredibly simple UX.

Jonathan Romanowski

Jonathan Romanowski

Senior Software Developer

Full stack engineer with experience leading multiple software development teams, launching numerous web applications.

Matt Sheppard

Matt Sheppard

Senior Dev Ops Engineer

A full stack engineer with experience in cloud computing, managing professional services, and software development.

Diana Le

Diana Le

UX | Interaction Design

Full stack designer and a bonafide tech junkie that revels in designing user experiences & interfaces for robots, games and apps.

Todd Gleed

Todd Gleed

Product Manager

Customer-focused product manager. MBA from CMU and years of experience designing intuitive interfaces.

Michael Chiang

Michael Chiang

Software Engineer

Full stack engineer focused on transforming great ideas into innovative features while adapting to best practices. A Bay Area native.

About Us


Simple Forms Employee Onboarding Software


Streamlining completion, compliance and storage W-4 forms, i-9s and W-9s. We build in a custom forms portal and keep you fully compliant against audits.

Customer Review:
“Working with SimpleForms was a seamless process. Their team brought energy into each step of the integration process. We look forward to working with them going forward!” -AVMA